A large-scale information architecture and content modernization project that restructured navigation, updated ~90% of pages, and established a repeatable collaboration process for ongoing website maintenance.
During my time as a Digital Media and AI Specialist, I led UX and content modernization efforts across BFS websites, working closely with subject matter experts to improve usability, accessibility, and information architecture. My work ranged from in-depth redesigns like the BFS Support Hub to large-scale site overhauls and digital communications.
A large-scale information architecture and content modernization project that restructured navigation, updated ~90% of pages, and established a repeatable collaboration process for ongoing website maintenance.
The existing BFS website was cluttered, outdated, and inconsistent. Many links were broken or led to retired tools, and users struggled to locate accurate financial information. Analytics revealed large portions of the site received little traffic, suggesting poor information findability. There was no ownership model, no review cadence, and no shared standard for what a good page looked like.
I led weekly working sessions with 15+ subject matter experts, conducted the majority of page revamps, and built and maintained the reporting system tracking what was done, in progress, and still needed attention. Work was phased and prioritized by where users actually were — not what seemed most outdated internally.
UC San Diego's Business and Financial Services department had multiple "Get Help" pages scattered across finance, billing, equipment management, and other tools within the Blink platform. This fragmentation created confusion for users trying to find support and led to significant maintenance challenges for content authors.
Multiple "Get Help" pages existed across BFS divisions — each inconsistently structured, separately maintained, and increasingly out of date. Users couldn't identify which was authoritative, and authors were duplicating content rather than linking to a single source of truth.
I led a comprehensive consolidation effort, conducting content audits, coordinating with stakeholders, and designing a unified "Get Help" page that became the single authoritative resource. The centralized hub established clear content ownership, reduced duplication, and provided consistent support across all BFS tools on the Blink platform.
Additional design work and visual content created during my time at UC San Diego Business & Financial Services, including web graphics, templates, and UI components.
